Toyota recalls: Reaction and cross-cultural criticism
It’s a marketer’s nightmare. Your hugely successful product has a flaw that affects performance and user safety, prompting a global product recall. But what should you do if, like in the case of Toyota, you’ve been “too late” to act?
“The key thing to remember is delayed communication can be just as damaging as a poorly [...]
ALS boss reacts to Porsche payout
During the recession, the bonus culture which has (in part) helped to propel the global economy to the dizzy heights from which it has recently plummeted (sic: and subsequently buried itself under its own terminal velocity), has come under fire from just about every possible angle.
From bank bosses to outgoing MP’s, public outcry against the [...]
