Webinar: Website Translation Disasters – And the Top 5 Ways to Avoid Them
Join us for a FREE Webinar on October 29th!
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/484261651
Greg Rosner, US CEO of Applied Language Solutions, will be presenting a Webinar full of tips on how your organization can develop successful foreign language websites.
*Learn from the mistakes made by other companies – 3 case studies
*Discover how to bulletproof [...]
When Does Localization Become Discrimination?
By Greg Rosner
Recently, Microsoft published an ad in Poland which showed this picture (left) of three people in a conference room. After publishing the ad, someone in the ad agency’s global network suggested they change the photo and replace the black man with a white man to make the ad more appropriate for the Polish [...]
Exports rose by 5% in July
For a long time now we have been banging on about the fact that if Britain wants to get out of this recession and repair the big hole in the public finances, then we need to export more as a country.
The ironic thing is that for some time we’ve also had an amazingly favourable [...]
For the grade A, B, C or D, answer A, B, C or D…
Interesting story in The Telegraph about a school not too far away from Applied Language Solutions Head Office (no connection!), that has suspended five teachers for helping pupils to pass language examinations.
The language specialist high-school in Little Lever, near Bolton, will also withhold results for papers submitted for French, German and Spanish examinations.
James Stangroom, Applied [...]
ALS boss reacts to Porsche payout
During the recession, the bonus culture which has (in part) helped to propel the global economy to the dizzy heights from which it has recently plummeted (sic: and subsequently buried itself under its own terminal velocity), has come under fire from just about every possible angle.
From bank bosses to outgoing MP’s, public outcry against the [...]
Google helping firms take over the world…
You’ve heard the remarks before, no doubt, that “Google is on a mission to take over the world”. You may have even agreed from time to time, however one thing is certain – they definitely are, but not as you would (like to) think!!
Much has been said about Google (good and bad) since its meteoric [...]
