Localization
How to sell to non-English Speakers: Webinar
Space is limited – Reserve your webinar seat now at
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=579311694
Since selling to international markets is something we do with our customers every day (day-in, day-out), we thought it only fitting to deliver our penny’s worth on all things exporting.
So, following on from our launch of Export Box, ALS brings you
“How to sell to [...]
When Does Localization Become Discrimination?
By Greg Rosner
Recently, Microsoft published an ad in Poland which showed this picture (left) of three people in a conference room. After publishing the ad, someone in the ad agency’s global network suggested they change the photo and replace the black man with a white man to make the ad more appropriate for the Polish [...]
GILT and Why It Matters to Your Business
Penetrating new markets is a top strategic priority for many businesses. Entering new foreign markets is easier than ever, but still requires significant time and money to prepare your product for success abroad.
