Posts by Lauren Nemec
Happy Halloween from Applied Language Solutions
Across the USA, people are carving pumpkins, decorating their homes like haunted houses and stocking up on candy for trick-or-treaters in preparation for Halloween.
But Halloween is not just for children. Adults will enthusiastically don ridiculous costumes to attend Halloween parties.
They’ll compete with their neighbors to see who can turn their home into the scariest haunted [...]
Webinar: Website Translation Disasters – And the Top 5 Ways to Avoid Them
Join us for a FREE Webinar on October 29th!
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/484261651
Greg Rosner, US CEO of Applied Language Solutions, will be presenting a Webinar full of tips on how your organization can develop successful foreign language websites.
*Learn from the mistakes made by other companies – 3 case studies
*Discover how to bulletproof [...]
The Languages of the Former Yugoslavia
By Lauren Nemec
With a collective population of over 23 million (greater than that of Australia), the countries of the former Socialist Federal Republic of Yugoslavia are becoming very attractive to exporters and investors, as they advance toward full EU membership and enjoy increasing stability and prosperity.
Though the Socialist Federal Republic of Yugoslavia has ceased to [...]
When Does Localization Become Discrimination?
By Greg Rosner
Recently, Microsoft published an ad in Poland which showed this picture (left) of three people in a conference room. After publishing the ad, someone in the ad agency’s global network suggested they change the photo and replace the black man with a white man to make the ad more appropriate for the Polish [...]
GILT and Why It Matters to Your Business
Penetrating new markets is a top strategic priority for many businesses. Entering new foreign markets is easier than ever, but still requires significant time and money to prepare your product for success abroad.
