Archive for October, 2009
Happy Halloween from Applied Language Solutions
Across the USA, people are carving pumpkins, decorating their homes like haunted houses and stocking up on candy for trick-or-treaters in preparation for Halloween.
But Halloween is not just for children. Adults will enthusiastically don ridiculous costumes to attend Halloween parties.
They’ll compete with their neighbors to see who can turn their home into the scariest haunted [...]
ALS at HYSTA: 1300 Chinese Natives, 1 Anglo-Saxon and 1 Microsoft CEO
“Where are you going?” my wife asks as I head for the car at 6:30 AM on a Saturday morning. “To HYSTA’s 10th Anniversary Conference,” I reply, referring to the Hua Yuan Science and Technology Association’s conference called “Survive & Thrive Amidst a Global Economic Crisis: New Opportunities Across China and the US.”
At her quizzical [...]
China Emerges as a Global Outsourcing Leader
You can read this article in Simplified Chinese or Traditional Chinese.
The Chinese IT Services industry is currently estimated at US$ 23 billion. According to analysts, the market is projected to grow at an annual rate of 30% over the next five years, giving China the remarkable opportunity to overtake India as the outsourcing superpower of [...]
Top 4 Tips for Doing Business in China
You’ve analyzed all the market possibilities, weighed the pros and cons of each, crunched the numbers and finally reached a decision: your company will expand into China. Now the hard work begins!
Your success in China will depend on the mode & timing of your entry, your ability to overcome geographical & cultural distances, how well [...]
Should you ban the ‘R’ word from your business?
Should you ban the ‘R’ word from your business?
Webinar: Website Translation Disasters – And the Top 5 Ways to Avoid Them
Join us for a FREE Webinar on October 29th!
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/484261651
Greg Rosner, US CEO of Applied Language Solutions, will be presenting a Webinar full of tips on how your organization can develop successful foreign language websites.
*Learn from the mistakes made by other companies – 3 case studies
*Discover how to bulletproof [...]
Interpreters needed for “Glaswegian”
An unbelievable story doing the rounds today is the one about the newspaper advert from an English translation company who want to hire, wait for it… “interpreters for Glaswegian“.
In what must be the cultural faux pas of the year, the position will cater for (presumably) foreign “visitors whose business English isn’t up to managing the [...]
How to sell to non-English Speakers: Webinar
Space is limited – Reserve your webinar seat now at
https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=579311694
Since selling to international markets is something we do with our customers every day (day-in, day-out), we thought it only fitting to deliver our penny’s worth on all things exporting.
So, following on from our launch of Export Box, ALS brings you
“How to sell to [...]
Spendthrift or spend-shift? Online advertising overtakes TV…for now.
As a Marketing Manager and one who is, in part, judged by my spending habits, I love online advertising, love it. LOVE IT! And why?
As many CEOs (apart from mine, of course) will eagerly warn, “marketing people will find ways to spend your money”, which may be the truth. Well, half of it anyway…
A recent [...]
The Languages of the Former Yugoslavia
By Lauren Nemec
With a collective population of over 23 million (greater than that of Australia), the countries of the former Socialist Federal Republic of Yugoslavia are becoming very attractive to exporters and investors, as they advance toward full EU membership and enjoy increasing stability and prosperity.
Though the Socialist Federal Republic of Yugoslavia has ceased to [...]
