Archive for September, 2009
When Does Localization Become Discrimination?
By Greg Rosner
Recently, Microsoft published an ad in Poland which showed this picture (left) of three people in a conference room. After publishing the ad, someone in the ad agency’s global network suggested they change the photo and replace the black man with a white man to make the ad more appropriate for the Polish [...]
Pound on the plunge again…
Looks like the pound is on the plunge again and it was welcome to hear Mervyn King joining the chorus of people calling for greater export in Britain. With massive debt both in the Government and consumer sectors, growth in the economy will not come from these areas. If we are to achieve economic growth [...]
‘Worst’ translation about, wait for it …Babel!
Liverpool and Dutch footballer – sorry, soccer player – Ryan Babel (no joke!) has hit back at reports linking him with a move away to Ajax, stating that the English Press had sourced woeful translations (nothing to do with us, thanks) that ultimately created the unfound rumours.
When questioned about his intermittent involvement in recent Liverpool [...]
Apple need to engage with potential Safari users
Last week Apple released version 9 of their iTunes software, and they have continued to include Safari as part of the regular update. The inclusion of Safari within iTunes updates was intended to help Apple gain more market share of the Windows browser market, and they’ve been including Safari since March 2009.
With their reported iTunes [...]
Translation Webinar Video
Due to popular demand from many of the attendees (and many who couldn’t make the original broadcast) here is the recording of our Webinar from September 10th2009 “How to Maximize Translation Budget While Improving Quality”.
How to Maximize Translation Budget While Increasing Quality from Sam Philpot on Vimeo.
At the end of the Webinar US CEO Greg [...]
Exports rose by 5% in July
For a long time now we have been banging on about the fact that if Britain wants to get out of this recession and repair the big hole in the public finances, then we need to export more as a country.
The ironic thing is that for some time we’ve also had an amazingly favourable [...]
GILT and Why It Matters to Your Business
Penetrating new markets is a top strategic priority for many businesses. Entering new foreign markets is easier than ever, but still requires significant time and money to prepare your product for success abroad.
